Výzkumná zpráva: 6 klíčů k získání důvěry zákazníků v oblasti B2B
Podívejte se na 6 klíčů k budování důvěry u zákazníků a tím i zvýšení konkurenceschopnosti v B2B prodeji.
Inspirace
Prices rising? It’s time to sell value
Episode 13 -Prices rising? It’s time to sell value
With prices on the rise across a broad range of industries, how can a value based selling approach help to overcome customer reluctance? In the first of 2 podcasts, we speak to industry expert Matthias Huckemann about this most business-critical of issues.
Think global, sell local
Episode 14 - Think global, sell local
Sales Boost Episode 14: In an increasingly globalised economy, how much should we customise our value based selling approach to
Hybridní prodej
Podívejte se na devět tezí, které vyplynuly z průzkumu Mercuri International zaměřeného na vzdálený prodej. Výstupy průzkumu v angličtině si
What’s the top trend in sales?
We explore the changing nature of ‘value’
At the top of the list is ‘Customer Value Orientation’ – the idea that companies need to pivot from a product centric approach to one that emphasised providing ‘value’ to the customer.
What is value creation in sales?
Customer value can be defined as the difference between the benefits an offer brings to a customer and the costs and risks that that customer bears when they accept it.
Proč je prodej hodnoty tak důležitý?
Seznamte se s trendem směřujícím k prodejnímu modelu zaměřenému na zákazníka.
‘The best of both worlds’ – how hybrid selling replaced the new normal
Mercuri International’s new ‘Hybrid Sales Report’ takes an in depth look at how the business landscape has changed over the recent, tumultuous period, interviewing industry leaders regarding their recent experiences. It examines the pros and cons of onsite versus online – and asks, “what now?”
How to lead a mobile and geographically dispersed B2B sales team?
Does your organization have the competencies, skills, processes, capabilities and digital applications to become a world-class sales organization?
Sales Boost
Episode 8: Real world skills
Upskilling and reskilling are an essential part of preparing the workforce for tomorrow’s challenges. But how do we put them into practice?