KEY ACCOUNT MANAGEMENT
Achieving excellence in Key Account Management has become more complex and more significant in ensuring growth excellence. This is why Mercuri International and University of St. Gallen in Switzerland have joined forces to develop a complete Key Account Management methodology.
Our KAM methodology
- Implementing a system for your company’s Key Account Management.
- Corporate alignment with key account thinking.
- Defining winning strategies and tactics.
- Developing key account “SMART”-objectives.
- Key account planning and continuous measurement.
- Understanding the key account’s decision-making team.
- Analyzing key information and turning it into meaningful and accessible company intelligence.
- Managing the peculiar relationship with a key account.
- Identifying opportunities at the key account and delivering solutions.
- Developing and communication value.
- Creating an effective account business plan (with templates).
- Managing difficult situations graciously.
Upskilling couldn’t be easier…
…with licenses for each of our paths available for purchase on an individual basis or pick’n’mix a selection. How it works:
1. DISCOVER OUR PATHS
Browse through the learning paths, what fits you or your team?
2. PICK ONE OR SEVERAL
Do you find one or several that sounds interesting? Good!
3. ARRANGE YOUR ACCESS
Contact us to set up your access! We’re happy to advise on the best package – based on your needs.
Key Account Management is evolving…
The world of sales has recently undergone a rapid evolution, driven by both technological disruptors and seismic changes in working techniques – and locations. Your Key Accounts are the core of your business – so how do you keep it personal in an increasingly remote world? Browse through our KAM materials to learn more about the topic and how Mercuri International can find a solution that fits yo and your needs.
It’s personal…
The world of sales has recently undergone a rapid evolution, driven by both technological disruptors and seismic changes in working techniques – and locations. Your Key Accounts are the core of your business – so how do you keep it personal in an increasingly remote world? Take the assessment to find out if you’re up to speed with KAM!
Some quick tips to get you started
To get the most out of Key Account Management, you need to have a clearly defined process and structure. Here’s a step-by-step guide to get you started on your path to KAM success.
GET STARTED
CONTACT US
Whatever the challenge, Mercuri International has a learning path for you. Browse through our other learning paths that brings training to wherever your are and when it fits you. Need a customized solution? Contact us to make it happen!
