Informace o programu
As the procurement of services becomes increasingly centralised, winning business means all or nothing. Building close relationships with your top customers is the secret to growing profitability in these challenging times.
At the end of this program you will be able to:
- Plan and manage your Key Account Management activities more effectively.
- Understand what is important for each Key Account and what you need to do as a consequence.
- Use own and your company’s resources more effectively.
- Plan for short and long term success.
Key account managers
Role of Key Account Manager
Choosing key accounts
Master consultative selling
Customer portfolio management
Developing your contacts in your key accounts
Being an expert in your key account
Choosing the right relationship level with Key Accounts
Integrated digital learning path available for 6 months
Interactive activities, videos and exercises
Online coaching sessions
Additional resources, e-learning modules